Pure & Original paints

Pure & Original is a Dutch paint brand that offers endless possibilities. Pronounced colour, pastel, grey shades, powder matt, lots of colour nuance, high gloss, or matt and water-repellent, all choices are possible. You can choose from a wide range of beautiful colours and several types of paint, so there is always a combination suitable for you.

You can choose from a wide range of different paint types. Matt, high gloss, powdery soft or a lot of colour nuance, we have it all. The paints can be used on walls, doors, furniture, kitchen cabinets, stairs and floors.

All paints are coloured with organic and natural pigments and are water based.

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Classico chalk based paint

So soft and powdery, you would almost want to touch it.

Classico chalk based paint

So soft and powdery, you would almost want to touch it.
  • Available in 184 colours
  • Indoor use
  • For walls
  • Lime matte
  • Solid
  • 97% mineral

Classico Elements Collection

Classico Elements Collection

Classico Elements Collection

Classico Elements Collection
  • Available in 182 colors
  • Based on Classico chalk paint
  • Indoor use
  • For walls and ceilings
  • Matt with mother-of-pearl shine
  • Very little VOC

Fresco lime paint

Lime paint

Fresco lime paint

Lime paint
  • Available in 165 colours
  • Indoor use
  • For walls
  • Lime matte
  • Colour nuances
  • 100% mineral
  • VOC free

Marrakech Walls

Concrete look / Tadelakt look paint

Marrakech Walls

Concrete look / Tadelakt look paint
  • Available in 165 colours
  • Indoor use
  • For walls
  • Colour nuances
  • Lime matte
  • Concrete/tadelakt look
  • 100% mineral
  • VOC free

Licetto

Licetto washable wall paint

Licetto

Licetto washable wall paint
  • Available in 182 colours
  • Indoor & outside use
  • For walls
  • Solid
  • Matte
  • Scratch resistant
  • Water repellent
  • Very little VOC

Carazzo

Matt universal lacquer paint

Carazzo

Matt universal lacquer paint
  • Available in 182 colours
  • Indoor use
  • For floors, stairs, furniture, doors and window frames
  • Solid
  • Wear resistant
  • Scratch resistant
  • Water repellent

Traditional Paint Eggshell

A strong silk gloss lacquer paint for inside and outside

Traditional Paint Eggshell

A strong silk gloss lacquer paint for inside and outside
  • Available in 182 colours
  • Indoor & outside use
  • For doors, window frames, radiators and furniture
  • Solid
  • Wear resistant
  • Water repellent
  • Very little VOC

Traditional Paint High-Gloss

High-gloss lacquer is chic, timeless and exudes class.

Traditional Paint High-Gloss

High-gloss lacquer is chic, timeless and exudes class.
  • Available in 182 colours
  • Indoor & outside use
  • For doors, window frames, radiators, walls and furniture
  • High-gloss
  • Wear resistant
  • Water repellent
  • Very little VOC

Traditional Paint High-Gloss Elements Collection

Metallic High-Gloss lacquer

Traditional Paint High-Gloss Elements Collection

Metallic High-Gloss lacquer
  • Available in 182 colours
  • Base of Traditional Paint High-Gloss
  • Indoor and outdoor use
  • For walls, doors, window frames, heating and furniture
  • Solid high-gloss finish
  • Very little VOC

Calx Kalei

Sustainable facade paint without structure

Calx Kalei

Sustainable facade paint without structure
  • Available in 123 colours (Calx)
  • Indoor and outdoor use
  • For walls and exterior facades
  • Solid
  • Water repellent
  • Self-cleaning
  • VOC free

Quartz Kalei facade paint

Durable facade protection with quartz stone

Quartz Kalei facade paint

Durable facade protection with quartz stone
  • Available in 182 colours (Quartz)
  • Indoor & outside use
  • For walls and exterior facades
  • Solid
  • Water repellent
  • Very little VOC (Quartz)

Paint with respect for people and nature

We make our paint with love and respect for people and nature. For example, we only use 100% natural and organic pigments, and we keep the percentage of VOC as low as possible. Our VOC value for all our products is far below the EU standard, up to 0%.

In addition, paint is already water-based and contains as few harmful substances as possible. The conscious choice of these ingredients minimizes the risk of an allergic reaction.

How can you best apply the paint?

We explain in our technical data sheets which surface you can apply which paint and the best way to do this. It is clearly described here what you can and cannot do with the paint. If you have any questions, contact your local dealer.

Are you curious how our paint is made? Then take a look at the factory!