Licetto washable wall paint

Highly washable matte wall paint that stays matte, even after scrubbing and polishing.

Maintenance-friendly wall paint

Most matte paints absorb dirt and moisture quickly and are not or hardly washable.

Licetto is different!

The paint is highly washable after 2 weeks. Due to its unique and washable properties, Licetto can even be used in the kitchen and bathroom. Dirt and limescale are no problem at all.

Very important, Licetto is matte and stays matte, even after scrubbing and buffing.

Licetto productbrochure

Matte washable wall paint for every style

Product specifications

  • 8-10 m2
  • 5 hours
  • Indoors and outdoors
  • 1 gr
  • 30 gr
  • Max 10% water


Licetto can be used both indoors and outdoors.


Prepare well before you start painting. Then apply a layer of WallPrim Pro. Apply Licetto washable wall paint with a round or flat brush, roller or airless.


  • Water-based
  • Coloured with natural and organic pigments
  • Matte
  • Solid
  • 100% mineral
  • Very environmentally friendly
  • 100% recyclable
  • High coverage
  • Very low VOC
  • Solvent free
  • Tension free
  • No synthetic binders
  • Non-flammable
  • Suitable for humid areas
  • Excellent moist resistance
  • Hyper washable
  • Unique stain resistance
  • Hardly any shine spots after cleaning and/or friction
  • Little to no odour

Applicable to

Painted walls, newly plastered walls, (non-woven wallpaper, lime plaster, cement plaster, absorbent natural stone, clean masonry, aerated concrete, plasterboard, plaster blocks and wood.

How to apply Licetto?

More about Licetto washable wall paint

Washable wall paint for the bathroom and kitchen

Licetto is extremely suitable for use in the bathroom and kitchen! Thanks to the hyper washable properties of the paint, you can easily remove it with a damp cloth, and dirt, grease and limescale will not cause any problems.
Even if you have to scrub a bit to get rid of a stain, the Licetto will not shine when rubbed.

In addition, the paint is very scratch resistant. The paint will not be easily damaged or scratched. This makes it very suitable as a project paint for public areas, or areas that are used intensively, such as the hall.

Licetto as project paint

Thanks to its high scratch and impact resistance, Licetto is extremely suitable as a project paint. Think of application in a restaurant or hotel where the walls have to endure quite a bit.

Child-friendly wall paint

Licetto wall paint is a hyper washable wall paint that does not shine after cleaning. This makes this paint perfect for the nursery. Dirty children’s hands are no problem!

Advantages of Licetto washable wall paint

Licetto from Pure & Original is:

A super matte paint
Very washable
Does not give any shine with friction
Is not sensitive to scratches
Is durable and environmentally friendly
Is less powdery than Classico chalk-based paint or Fresco lime paint