Indoor wallpaints

Classico chalk-based paint

So soft and powdery, you almost want to touch it. The colours are intense and powerful. You've never seen a more creamy cream or powdery pastel.

Intense matte and velvety soft

The special, velvety powder and ultra matte appearance combined with the full deep colours of Classico chalk-based paint give your home an exclusive look.

97% mineral chalk-based paint coloured with natural and organic pigments

Product specifications
Classico chalk-based paint

  • 9-12 m2
  • 4 hours
  • Indoors
  • Max 10% water
  • 20 gr
  • 30 gr


Classico chalk-based paint can only be used indoors.


Prepare well before you start painting. Apply Classico chalk-based paint with a round or flat brush, roller or airless.


Applicable to

Painted walls, newly plastered walls, (non-woven) wallpaper, vinyl, lime plaster, concrete plaster, absorbent natural stone, brickwork, aerated concrete, plasterboard, plaster blocks, wood and other mineral surfaces.

How to apply Classico chalk-based paint?

More about Classico chalk-based paint

What is the difference between chalk-based paint and lime paint?

Chalk-based paint and lime paint are two terms that are often used interchangeably. However, these are two completely different types of paint. Chalk-based paint is a matte paint with a solid appearance. Lime paint is also a flat paint but contains colour nuances.

Advantages of chalk-based paint

Classico chalk-based paint from Pure & Original is:

Chalk-based paint in the kitchen and bathroom

Chalk-based paint is lightly washable; it is best to protect the paint when used in the bathroom and kitchen. By protecting chalk-based paint with Dead Flat Eco Sealer, it becomes washable and you can clean the walls nicely.

Are you looking for a washable wall paint? Then choose Licetto; this is a matte, hyper washable paint and not prone to shiny spots. So no sealer needs to be placed over this. Alltough matte, the appaerance of Licetto is less powdery and velvety than Classico chalk-based paint.