Pure & Original Authentic Paint

High-end sustainable & ecological paint for every interior

Our sustainable paints

A beautiful colour for the walls, for the ceiling, the stairs, the floor, the radiator and the cabinets. Whatever surface you want to paint, we have the perfect paint. Additionally, our paint is also sustainable, ecological and vegan.
Pure & Original color card, warm and cool tones in classico chalk paint, fresco limepaint and marrakech Walls

Our paint colours

The large and extensive colour collection of our sustainable paint consists out of a large number of beautiful colours, from deep hues to soft pastels and everything in between. Whether you are looking for an eye-catcher, soft base colour or the latest interior trend, there is plenty of choice.

For all your paint needs

Working with every type of sustainable paint from Pure & Original requires a different approach and therefore different tools. We list for you which paint supplies are suitable for the ecological paints from Pure & Original.

Get inspired by our blogs

Read our blogs and discover the latest trends, contemporary styles and the most suitable sustainable and ecological paints for your interior. For example, read all about the trend color terracotta, learn how best to paint a wooden floor or take a look inside a monumental canal house.

Pure & Original stores

Our sustainable paint is available at resellers from USA, Canada to the Netherlands, Belgium, France, Germany, UK, Italy, Greece, Portugal, Bulgary, Denmark, Sweden, Norway, Singapore and China

Professional interior advice

Could you use some help with choosing the right colours, paints, fabrics or with the entire interior? Our resellers are ready to help you on your way!

Pure & Original showrooms

Would you like to experience the atmosphere of our products? Then step into one of our showrooms. Sit down on the couch and get inspired.

Sustainable ecological and child-friendly vegan paint

All our paints are water-based and contain as few harmful substances as possible; some even contain 0% VOC. It is resulting in products as safe as possible for people with allergies and children.

Be inspired by atmospheric mood boards with colors and materials, viewers and stories

Interior inspiration

Go on a journey of discovery to your interior style, be inspired by the most beautiful interiors, mood boards and ambience photos. Also, download our brochures for more inspiration.