Pure & Original Authentic Paint

High-end sustainable & ecological paint for every interior

Our paints

A beautiful colour for the walls, for the ceiling, the stairs, the floor, the radiator and the cabinets. Whatever surface you want to paint, we have the perfect paint. Additionally, our paint is also sustainable, ecological and vegan.
Pure & Original color card, warm and cool tones in classico chalk paint, fresco limepaint and marrakech Walls

Our paint colours

Our collection of colours consists out of a large number of beautiful colours, from deep hues to soft pastels and everything in between. Whether you are looking for an eye-catcher, soft base colour or the latest interior trend, there is plenty of choice.

Pure & Original stores

Our products are available at resellers from USA, Canada to the Netherlands, Belgium, France, Germany, UK, Italy, Greece, Portugal, Bulgary, Denmark, Sweden, Norway, Singapore and China

Professional interior advice

Could you use some help with choosing the right colours, paints, fabrics or with the entire interior? Our resellers are ready to help you on your way!

Pure & Original showrooms

Would you like to experience the atmosphere of our products? Then step into one of our showrooms. Sit down on the couch and get inspired.

Sustainable ecological and child-friendly vegan paint

All our paints are water-based and contain as few harmful substances as possible; some even contain 0% VOC. It is resulting in products as safe as possible for people with allergies and children.

Be inspired by atmospheric mood boards with colors and materials, viewers and stories

Interior inspiration

Go on a journey of discovery to your interior style, be inspired by the most beautiful interiors, mood boards and ambience photos. Also, download our brochures for more inspiration.