Paint Colour Card | Pure & Original

Pure & Original paint colours

Are you looking for a beautiful colour for your interior? View all our Pure & Original colours in an easy overview here. Our paint collection consists of a wide range of beautiful colours, from soft pastel colours to deep hues, from cool to warm tones and everything in between. Whether you are looking for a colour as an eye-catcher or a nice neutral basic shade or perhaps the latest interior trend, you can choose from a wide range.

All our paint is coloured with 100% natural and organic pigments so that the colours match well in most cases. For variety, take a look at the different finishes of our paints for a little more structure.



Trend colour inspiration 2021

The colours brown, blue, grey and pastel are mentioned as trend colours for 2021. We checked our image bank for some colour inspiration in these shades.

Want to get more inspiration? Take a look at our moodboards or photo gallery.
Brown colours Pure & Original
Blue colours Pure & Original
Grey colours Pure & Original
Pastel colours Pure & Original
Colour Brochure Pure & Original

Colour Brochure

Our colour brochure consists of a selection of hand-painted pastilles in a wide range of beautiful colours.

The pastilles are painted with Classico chalk paint, but the colours are also available in other types of paint such as Fresco lime paint, Licetto, Kalei, lacquers or Marrakech Walls. A number of examples of this have also been incorporated in the colour brochure.

The type of paint, surface and lighting have a great influence on the final appearance of the colour on the wall. Also keep in mind that Pure & Original's paints are made with natural products. As a result, colours may deviate slightly.
Colours Pure & Original factory

Please note!

A computer screen cannot give a reliable display of the colours. The colours on our colour chart are authentic, hand-painted colours in Classico chalk-based paint.

The type of paint, surface and lighting have a great influence on the final appearance of the colour on the wall. Also keep in mind that Pure & Original's paints are made with natural products. As a result, colours may deviate slightly. Fresco Lime paint and Marrakech Walls have specific colour nuances to them, which makes the finish unique. Due to a large amount of lime in these 100% mineral paints, colours tend to turn out a bit lighter, in general, than on the hand-painted colour chart.

Pure & Original colour advice

Would you like to be advised in colour and paint choices? Maybe because you are looking for a whole new atmosphere, or just that missing puzzle piece in the interior? Our affiliated professionals can help with this.

Our advisors are all resellers of Pure & Original and therefore have extensive experience with the brand and the products. And, at a Star Dealer, you take the paint directly home!

> Contact your local reseller about colour advice
Store Showroom Reseller Pure Original paints

Where to buy Pure & Original paint

You can buy the paints from Pure & Original in stores all over the world. To find a reseller near you, visit our resellerpage. Here, you find an overview with all our resellers in your country, and other countries we are active. 

Star dealers have all paint qualities in stock. You walk out of the door with inspiration ánd paint! Not sure about your decision yet? You are always welcome to visit our resellers to ask for advice and to see some samples. 
Sahara Dust Classico chalk based paint Greet van der Veen Pure & Original
Classico Sahara Dust | Greet van der Veen

Interior inspiration

Getting curious what you all can realize with the paints from Pure & Original? 

If you like to be inspired by colour, take a look at our moodboards. Here, you find some very nice moodboards in various styles with colour schemes. These moodboards could help you find your own interior style and colours. 

We also have realised some amazing projects, you can see at our ‘inspiring houses’-page. Be amazed by the most beautiful family-homes, apartments and projects. 

Or take a look at our gallery to see how our paints are applied. Selected at paint quality and space. For example, take a look at ‘living room’, ‘bedroom’, ‘Fresco lime paint’ or ‘Classico chalk-based paint’.

Be inspired!
Dry Terra Caramel Marsala Classico chalk based paint Pure & Original

What is the difference between synthetic and natural pigments?

All our shades are coloured with 100% mineral pigments. These natural pigments give, in combination with the natural base of the paint, the beautiful, deep colour we all seak. So deep, you could get lost in it. It feels like that warm, comfortable blanket waiting for you after a long day. 

One very special thing about paint with natural colours, is that it seems that the colours could change. They fit into the combination you make. So could a synthetic warm green and cold blue be a total no-match, but with the shades from Pure & Original, this will be not a problem at all!
All colours fit together perfectly. 

Imagin it as being a field bouquet, or a shelf with coloured wool sweaters. All the shades combine perfectly together. Nothing is too crazy. 
Now, put your field bouquet into a plastic cup, or put a piece of synthetic fabric on top of the sweaters. And it all falls apart.
This is the reason that natural materials fit so good together. They adapt. Whatever combination you make. 

So, don’t be afraid of a bit of colour! What is your combination? 
Custom colours×

View and save your favourite colours by adding them to our colour selector!


It is very easy: Click the + (plus) sign right on top of the colour and it is added directly to the colour selector on the left of your screen. To remove a colour, click again on the - (minus) sign.


To view your selected colours, click on the colour selector button. You can save your selection or even print it, so you can easily show it to your dealer!