Capsule Collection - New Dawn

This year Pure & Original is launching its first Capsule Collection together with KOI Colour Studio. A series of colours that go perfectly together, divided into a number of basic tones and exciting statement colours. The collaboration between Pure & Original and KOI goes back many years. An example of this unique collaboration are the Colour Collections, inspiring colourful homes to dream away in.

For the Pure & Original x KOI Capsule Collection, both parties have joined forces and started working together on a collection of new colours to complement the current colour collection of Pure & Original.

The unique thing about this CapsuleCollection is that you can use it in many ways. Use one of the shades as an accent colour to complement a current interior or give an entire home a perfect makeover. The New Dawn Capsule Collection contains all the colours for a personal and comfortable interior, whatever type of home or interior style. Let your creativity run free and create the interior of your dreams.


About KOI Colour Studio
KOI Colour Studio is Norway’s first multi-disciplinary colour studio, and their goal is to contribute with targeted and effective use of colour  within urban spaces, architecture, interior architecture, product development and graphic design. They offer advice, courses, development and strategic guidance. The small KOI team all have varied backgrounds, with a special focus on colour.

verfblikjes Capsule Collection New Dawn kleuren Pure & Original
Brochures new dawn Pure & Original

Capsule Collection - New Dawn brochure

Be inspired by this Capsule Collection! Browse the brochures and discover your new favorite colours and colour combinations.

> Check out the Capsule Collection brochures
Capsule Collection New Dawn Pure & Original KOI Colour Studio Licetto Dragonfruit
Capsule Collection New Dawn Pure & Original KOI Colour Studio Licetto Uluru Haze
Capsule Collection New Dawn Pure & Original KOI Colour Studio Traditional Paint Eggshell Wetlands
Capsule Collection New Dawn Pure & Original KOI Colour Studio Traditional Paint Eggshell Daybreak
Capsule Collection New Dawn Pure & Original KOI Colour Studio Traditonal Paint Daybreak
Capsule Collection New Dawn Pure & Original KOI Colour Studio Traditional Paint Wetlands
Capsule Collection New Dawn Pure & Original KOI Colour Studio Traditional Paint Wetlands
 Capsule Collection New Dawn Pure & Original KOI Colour Studio Licetto Pale Terracotta
Capsule Collection New Dawn Pure & Original Linda van der Wal
Capsule Collection New Dawn Pure & Original Linda van der Wal
Capsule Collection New Dawn Pure & Original Linda van der Wal
Wetlands – Bold and interesting, love it or hate it: This colour takes a stand. A complex and almost green, and also almost brown nuance with a clear reference to the oh so wonderful 70s. Go for it!

Daybreak –  Easy like sunday morning. A relaxing and calm nuance of yellow with a subtle touch of red that will create a warm and elegant atmosphere.

Dragon Fruit – Intense, fun and impossible to avoid. Nothing for the faint of heart. A bright and saturated pink full of energy, that will create the ultimate statement effect.

Pale Terracotta –  A colour that makes all other colours shine. The perfect base colour is somewhere in the middle between red and yellow pigments, and it will make any room sing, in a calm and refined manner.

Uluru Haze –  Deep and rich, like a holiday for the soul. Soft and lush, this clay tone is increcibly elegant and sets the perfect mood for social gatherings.

Caspia Lavender – Traditional, minimalistic, eclectic, Scandinavian, rustic - its all up to you. This elegant lavender is an incredible base colour that will work as the ideal backdrop towards pretty much any other colour.
roerstokjes new dawn pure original
Daybreak Pure & Original KOI Capsule Collection
Caspia Lavender Pure & Original KOI Capsule Collection
Dragon Fruit Pure & Original KOI Capsule Collection
Wetlands Pure & Original KOI Capsule Collection
Pale Terracotta Pure & Original KOI Capsule Collection
Uluru Haze Pure & Original KOI Capsule Collection