In 2006, Pure & Original was started by Erwin Floor. Erwin and his wife were building their own house, their inspiration came from Belgian style rural homes. These houses had beautiful walls! Intense, deep colours with a soft touch, and a beautiful grey flow and colour shades.
After weeks of searching, this paint was found not to be available in the Netherlands. During a visit to Belgium, he discovered a small factory in Belgium that could fabricate the paint. A little later, the first pots arrived, and they could start painting. What a beautiful paint! The first stripes of Pure & Orginal were a fact.
Now, years later, the paint has been improved and expanded many times. Pure & Original offers a wide range of wallpaint, lacquers, floorpaint, façade paint, and specials as primer and sealer. The best-known items are the Fresco lime paint, the Marrakech Walls concrete / Tadelakt look and Classico chalk-based paint. Thanks to this wide range, there is an appropriate paint for every room! The small factory in Belgium has to work hard to keep up with
Pure & Original's big leaps forward. The beautiful products are currently available all over the world!