Massif in Bone and Fresco in Neutral Ground transformed Studio Noorderfabriek's new studio in Amsterdam into a living canvas for photographers, creatives, and anyone seeking a special place.
There are projects where the paint is only visible at the end, a finishing layer over something that is already finished. And then there are projects like Studio Roca, the newest studio at Studio Noorderfabriek, where the paint is precisely the starting point. The starting point of a feeling. The foundation of an atmosphere that you see, feel, and breathe in as soon as you enter. Massif in Bone and Fresco in Neutral Ground play the leading role in this special space.
Massif stucco paint in the color Bone: texture with a voice of its own
Massif in the colour Bone has been applied to the spiral staircase, the walls surrounding the kitchen, and the kitchen countertop itself. Massif is a ready-to-use stucco paint with a tangible, rough character. Not a smooth film layer, but a surface that catches light, retains shadows, and appears different by the hour. Bone is not just white. It is a warm-hearted off-white that hovers between sand, cream, and ecru, depending on how the light cuts through the room. On a stair wall, this works particularly powerfully: every step reflects the light differently, making the structure of Massif appear to be constantly in motion. Still yet alive.
“Massif gives a wall a memory. As if the wall had been standing in that space for years and had always belonged there.”
For photoshoots, this is worth its weight in gold. A Massif wall in Bone reflects light in an organic way, softens harsh shadows, and gives every image a warmth that you can never fully replicate in post-processing. Stylists have less to compensate for. Photographers have less to correct. The space cooperates.
Fresco lime paint in the color Neutral Ground: lime that breathes
For the remaining walls, Fresco in the colour Neutral Ground was chosen. Fresco is a lime paint with colour nuances, creating a layered surface. Neutral Ground is a warm beige that sits precisely on the dividing line between neutral and present. Not so cool that it creates distance, not so warm that it draws attention. It is the colour that lets a space breathe, that gives others the space to shine.
Together with Bone, Neutral Ground forms a tonal scale that remains entirely within the warm spectrum: a natural colour gradient from light to deep, just as nature itself builds palettes. No clashing contrasts, but shades that reinforce each other.
When materials speak the same language
What makes Studio Roca so special is not a single choice; it is the coherence of all choices together. The natural character of Massif en Fresco aligns seamlessly with the other materials in the space: raw wood, stone blocks, untreated concrete. Nothing is too smooth, nothing is too polished.
The paints from Pure & Original are born from the same philosophy as those materials: honest, natural, made to last. They require no explanation, no extra decoration. They are simply present, and that is exactly enough. This is what we mean when we say that our paint makes a space complete. Not that it produces the most beautiful wall. But that it pulls the entire space together into something that works. That breathes. That works.
“A space that works doesn’t need a trend. It has character, and that starts with the choice of materials that share the same soul.”
A canvas for photographers and creatives
Studio Roca can be booked at Studio Noorderfabriek in Amsterdam for photoshoots, workshops, product launches, and intimate events. The combination of Massif in Bone and Fresco in Neutral Ground makes the space versatile: sleek enough for product photography, warm enough for editorial work, and atmospheric enough for a memorable dinner.
For those familiar with Pure & Original, it is no surprise that these paints work so well as a studio location. They were designed from the very beginning to function in real spaces, with real light, in real use. Studio Roca proves this once again in every photo taken there, and in every memory formed.
Feeling inspired?
Massif and Fresco are available via our website and at Pure & Original retailers. Request free colour samples and experience for yourself how Bone and Neutral Ground transform the light in your space.
