Capsule Collection Grounded Beautitude

Pure & Original x KOI Colour Studio Capsule Collection Grounded Beautitude

Our second Capsule Collection evokes feelings of peace, tranquillity and timelessness. The colours and shades we developed for this collection all have historical references from different eras. While Aurora refers to the Scandinavian northern lights and the 1930s, Floating Fog is several hundred years old – a grey-green colour you might have seen on a building facade, but also in those historical interiors where the wall colour is hard to identify. The new colours also fit perfectly with our first Capsule Collection New Dawn.

The location we chose for Grounded Beautitude is the home of the famous Norwegian director Torstein Bjørklund. We want to show how to achieve that spectacular and personal design feeling in a small space through colour, art and smart solutions.

About KOI Colour Studio

KOI Colour Studio is Norway’s first multidisciplinary colour studio. Their goal is to contribute with purposeful and effective use of colour in urban spaces, architecture, interior design, product development and graphic design. KOI Colour Studio offers consultancy, courses, development and strategic guidance. The small team has different backgrounds, but each with a special focus on colour.

Coy Blush Classico Pure & Original — Classico Coy Blush Credits: Margaret de Lange, Kirsten Visdal, KOI Colour Studio

Capsule Collection Grounded Beautitude video

This year, Pure & Original is launching its second Capsule Collection together with KOI. A series of colours that match perfectly, divided into a range of basic shades and exciting statement colours. The cooperation between Pure & Original and KOI goes back many years. An example of this unique cooperation are the Colour Collections, inspiring colourful houses to dream away in. For the Pure & Original x KOI Capsule Collection, both parties joined forces and worked together on a collection of new colours to complement the current Pure & Original colour collection.

Coy Blush Toffee Floating Fog Fresh Moss Aurora Indie Blue Summer Skies

Colour nuances for personalised interiors

Earthy, lush and airy, the hues of the Grounded Beautitude Capsule Collection set the tone for pleasant living underneath the clear blue skies. Accents in rich, warming and cooling shades comfort and revive.

Coy Blush

One of the most important basic colours of the coming era. Just perfect for any room in your home.

Toffee

This caramel-like colour is lush and delicious. A mix of yellow and red that is different and interesting. A beautiful colour with a subtle, lush and pleasing expression.

Floating Fog

Is it green? Or beige? This will change throughout the day. It’s up to you what you want it to be.

Fresh Moss

It’s the green you never knew you needed. It’s almost camouflage, but just not quite. Incredibly interesting compared to the colours in the collection. A shade of green for a lush heart.

Aurora

This cool green is a bit intense, but not too much. It’s interesting and quite challenging, you won’t regret it.

Indie Blue

It’s fresh, it’s fun, it’s clear and it’s bold. An honest blue with no fuss.

Summer Skies

This light shade of blue is like a warm and pale summer sky. It is a perfect base colour that goes with any other colour. It gives your room an airy and spacious feel.

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Aurora Traditional Paint Eggshell Pure & Original

Toffee Traditional Paint Eggshell Pure & Original

Fresh Moss Traditional Paint Eggshell Pure & Original

Traditional Paint Eggshell Fresh Moss Pure & Original

Capsule Collection Grounded Beautitude brochure

Earthy, lush and airy, the colours of Grounded Beautitude set the tone for a cosy atmosphere. Air. Evokes feelings of peace, tranquillity and timelessness.

Download the brochure

Capsule Collection New Dawn

Grounded Beautitude is the second Capsule Collection in collaboration with KOI Colour Studio. Curious about the first Capsule Collection called New Dawn? Check out the collection via the link below.