On October 6, 2026, we are launching our third and final Capsule Collection, titled Natural High, in collaboration with KOI Colour Studio.
For this collection, Pure & Original and KOI Colour Studio traveled to Brakøya. Here, the quintessential Norwegian house, combined with modern architecture, forms the basis for making our story about colour and nature tangible. A place where old and new, colour and pattern, weathered materials and refined details come together naturally. Here, we were able to showcase the collection as it is intended: not as a series of individual colours, but as part of a layered and personal interior.
Natural High is the third and final of three Capsule Collections that we developed together with KOI Colour Studio. Together, New Dawn, Grounded Beautitude, and Natural High form a palette of 26 colours, each with its own character and function. Colours with variations in temperatures, saturation levels, and intensities, developed from a shared love for nature and the beauty that surrounds us every day.
For Natural High, we created thirteen new colours, complemented by seven existing colours from Pure & Original. From soft, subdued shades to deep, powerful nuances. The colours bring calm and contrast, complement one another, and give a space depth and character.
Discover the 13 new colours from this collection on October 6, 2026!