Matt & washable, Licetto

Licetto - hyper washable wallpaint

Information Licetto washable wallpaint

  • Water based
  • Coloured with natural and organic pigments
  • Matte
  • Smooth
  • 100% mineral
  • Very environmentally friendly
  • 100% recyclable
  • High coverage
  • Very low VOC
  • Solvent free
  • Tension free
  • No synthetic binders
  • Non-flammable
  • Suitable for humid areas
  • Excellent moist resistance
  • Hyper washable
  • Unique stain resistance
  • Hardly any shine spots after cleaning and/or friction
  • Little to no odour

  • In- and outdoors

Applicable to:
  • (New) plastered walls
  • Painted walls
  • (Non-woven) wallpaper

And more, view the technical information for all applicable surfaces.

Most matt paints quickly absorb dirt and moisture and are hardly washable.

Licetto is different!

The paint is super washable after two weeks. Due to its unique and washable properties, Licetto can even be used in the kitchen and in the bathroom. Dirt and limescale are no problem at all. Very important, Licetto is matte and remains matte, even after scrubbing and polishing and is not prone to shiny spots.


Find a reseller:
> Pure & Original resellers

Washable wallpaint in this green bathroom with trendy round mirrors
Licetto Landscape

Washable wall paint for the bathroom and kitchen

Licetto is ideal for use in the bathroom and kitchen! Thanks to the paint's hyper washable properties, you can easily wipe it with a damp cloth, and dirt, grease, and limescale will not cause any problems. Even if you have to scrub a bit to get rid of a stain, the Licetto will not shine with friction.

Additionally, the paint is scratch resistant. The paint will not easily be damaged or scratched, which makes it very well suitable as project paint for public areas or areas that are used intensively such as the hall.

restaurant with white walls and black ceiling
Island White | Marjon Hoogervorst

Licetto as project paint

Thanks to its high scratch and impact resistance, Licetto is exceptionally suitable as a project paint. Think of application in a restaurant or hotel where the walls have to endure quite a bit.
Children play area with pink room, gymnastics and rug
Licetto Skin Powder | Ingeborg Simone

Child-friendly wall paint

Licetto wall paint is a hyper washable wall paint that does not shine after cleaning, making this paint perfect for the nursery. Dirty children's hands are no problem!

Historical property with modern design interior, green velvet chair, wooden trolly and yellow desklamp
Licetto Old Wine

Advantages and disadvantages of Licetto

Licetto from Pure & Original is:
  • A super matte paint
  • Very washable
  • Does not give any shine with friction
  • Is not sensitive to scratches
  • Is durable and environmentally friendly
  • Is less powdery than Classico chalk based paint or Fresco lime paint
Suitable brush and other tools for applying licetto washable wall paint Pure & Original

Required paint supplies

Would you like to apply washable wall paint from Pure & Original? Then ensure the best result with the brushes and rollers from Pure & Original. The non-paint range is available at our resellers.

You apply Licetto with a round or flat brush. These brushes can be used with all lacquers and paint products, but in particular for all water-based paint products.


> View the paint supplies

Pure & Original verfblik licetto origineel 2,5 l

The Pure & Original can

Would you like to start working with Licetto paint from Pure & Original? Avoid disappointment, buy your paint at one of our resellers, and don’t let other paint types tint with our colours. Only the original base and pigments can achieve our paints’ quality, abilities, look and fel. Replacing one of these elements with another brand, and the results will not be the same.

To be sure you buy our product, it has to be colourd and sold in the original Pure & Original can.