Paints | Pure & Original

Pure & Original paints

Pure & Original is a Dutch paint brand that offers endless possibilities. Pronounced colour, pastel, grey shades, powder matt, lots of colour nuance, high gloss, or matt and water-repellent, all choices are possible. You can choose from a wide range of beautiful colours and several types of paint, so there is always a combination suitable for you.
 
You can choose from a wide range of different paint types. Matt, high gloss, powdery soft or a lot of colour nuance, we have it all. The paints can be used on walls, doors, furniture, kitchen cabinets, stairs and floors.

All paints are coloured with organic and natural pigments and are water based.

 

  • Available in 165 colours
  • Indoor use
  • For walls
  • Colour nuances
  • Lime matte
  • Concrete/tadelakt look
  • 100% mineral
  • VOC free
  • Available in 165 colours
  • Indoor use
  • For walls
  • Color nuances
  • Lime matte
  • Tadelakt look
  • 100% mineral
  • VOC free
  • Available in 165 colours
  • Indoor use
  • For walls
  • Lime matte
  • Colour nuances
  • 100% mineral
  • VOC free
  • Available in 184 colours
  • Indoor use
  • For walls
  • Lime matte
  • Solid
  • 97% mineral
  • Available in 182 colours
  • Indoor & outside use
  • For walls
  • Solid
  • Matte
  • Scratch resistant
  • Water repellent
  • Very little VOC
  • Available in 182 colours
  • Indoor use
  • For floors, stairs, furniture, doors and window frames
  • Solid
  • Wear resistant
  • Scratch resistant
  • Water repellent
  • Available in 182 kleuren
  • Indoor & outside use
  • For doors, window frames, radiators, walls and furniture
  • High-gloss
  • Wear resistant
  • Water repellent
  • Very little VOC
  • Available in 182 colours
  • Indoor & outside use
  • For doors, window frames, radiators and furniture
  • Solid
  • Wear resistant
  • Water repellent
  • Very little VOC
  • Available in 123 colours (Calx)
  • Available in 182 colours (Quartz)
  • Indoor & outside use 
  • For walls and exterior facades
  • Solid
  • Water repellent
  • Self-cleaning or structure
  • VOC free (Calx Kalei)
  • Very little VOC (Quartz)
  • Primers to prepare the surface for painting
  • Paint degreaser
  • Finishes to make the surface high-gloss or water-repellent
  • Every paintbrush you need!

Which paint is suitable for which room?

We understand that there are many spaces that have to endure quite a bit. Take the hallway and the nursery for example. You also want areas such as the kitchen and bathroom to be easy to clean. That is why we offer Licetto: a very matte, hyper washable wall paint without colour nuances, which is water-repellent and scratch-resistant. The wall is therefore easy to clean with a damp cloth, and no gloss stains will remain. And did you know that Licetto can also be used outside?

Are you looking for a paint with a colour nuance or a paint with a more exclusive look? Then choose Fresco lime paint or Marrakech Walls concrete / tadelakt look paint. The lime in these paints provides a beautiful colour nuance. To protect Fresco and Marrakech Walls and make them lightly removable, you can protect the paint with the Dead Flat Eco Sealer, Italian Wax or Lime Soap. This also makes the paint suitable for use in the bathroom or kitchen (with the exception of wet areas). The Italian Wax and Lime Soap also deepen the colour and shine.

Carazzo universal lacquer is extremely suitable for painting floors and stairs. And do you want to paint your doors, frames, furniture, kitchen cabinets or, for example, the radiators? Then choose Traditional Paint lacquer paint.

The outside of your home has also been thought of! Paint your facade or choose a nice colour for an outside wall with Kalei facade paint.

In addition to these types of paint, our range consists of various additional products such as brushes, products for preparation such as primers and degreasers, and for finishing such as sealers to clean the walls properly. Always read the technical information before you start painting so that you know exactly what you need for your painting job.
 

Paint with respect for people and nature

We make our paint with love and respect for people and nature. For example, we only use 100% natural and organic pigments, and we keep the percentage of VOC as low as possible. Our VOC value for all our products is far below the EU standard, up to 0%.

In addition, paint is already water-based and contains as few harmful substances as possible. The conscious choice of these ingredients minimizes the risk of an allergic reaction.
 

How can you best apply the paint?

We explain in our technical data sheets which surface you can apply which paint and how you can best do this. It is clearly described here what you can and cannot do with the paint. If you have any questions, contact your local dealer.

Are you curious how our paint is made? Then take a look at the factory!