Paint Colour Card | Pure & Original



What is the difference between synthetic and natural pigments?

All our shades are coloured with 100% mineral pigments. These natural pigments give, in combination with the natural base of the paint, the beautiful, deep colour we all seak. So deep, you could get lost in it. It feels like that warm, comfortable blanket waiting for you after a long day. 

One very special thing about paint with natural colours, is that it seems that the colours could change. They fit into the combination you make. So could a synthetic warm green and cold blue be a total no-match, but with the shades from Pure & Original, this will be not a problem at all!
All colours fit together perfectly. 

Imagin it as being a field bouquet, or a shelf with colourd wool sweaters. All the shades combine perfectly together. Nothing is too crazy. 
Now, put your field bouquet into a plastic cup, or put a piece of synthetic fabric on top of the sweaters. And it all falls apart.
This is the reason that natural materials fit so good together. They adapt. Whatever combination you make. 

So, don’t be afraid of a bit of colour! What is your combination? 
Marrakech Walls Provincial Gold in the livingroomBRSH

Where to buy Pure & Original paints

You can buy the paints from Pure & Original in stores all over the world. To find a dealer near you, visit our dealerpage. Here, you find an overview with all our dealers in your country, and other countries we are active. 

Star dealers have all paint qualities in stock. You walk out of the door with inspiration ánd paint! Not sure about your decision yet? You are always welcome to visit our dealers to ask for advice and to see some samples. 

Please note!

A computer screen cannot give a reliable display of the colors. The colours on our colour chart are authentic, hand-painted colours in Classico chalk-based paint.

Fresco Lime paint and Marrakech Walls have specific colour nuances to them, which makes the finish unique. Due to a large amount of lime in these 100% mineral paints, colours tend to turn out a bit lighter, in general, than on the hand-painted colour chart.

Interior inspiration

Getting curious what you all can realize with the paints from Pure & Original? 

If you like to be inspired by colour, take a look at our moodboards. Here, you find some very nice moodboards in various styles with colour schemes. These moodboards could help you find your own interior style and colours. 

We also have realised some amazing projects, you can see at our ‘inspiring houses’-page. Be amazed by the most beautiful family-homes, apartments and projects. 

Or take a look at our gallery to see how our paints are applied. Selected at paint quality and space. For example, take a look at ‘living room’, ‘bedroom’, ‘Fresco lime paint’ or ‘Classico chalk-based paint’.

Be inspired!
We would like to thank everyone who provided an image to be used in our colour chart.
picture: Paul Buskens
Home interiors by Agnes
picture: Home interiors by Agnes
De Potstal
picture: De Potstal
J. Samyn Decoreren Landelijke Stijl
picture: J. Samyn DLS
De Potstal
picture: De Potstal
De Potstal
foto: De Potstal
L. Goetschalckx Wonen Landelijke Stijl
picture: L. Goetschalckx WLS
De Potstal
picture: De Potstal
Colour chart Pure & Original
Custom colours×

View and save your favourite colours by adding them to our colour selector!


It is very easy: Click the + (plus) sign right on top of the colour and it is added directly to the colour selector on the left of your screen. To remove a colour, click again on the - (minus) sign.


To view your selected colours, click on the colour selector button. You can save your selection or even print it, so you can easily show it to your dealer!