The Classico chalk paint is a washable, environmentally friendly, professional water-based chalk paint with natural pigments. The chalk paint has a beautiful very mat, velvet powdery look. Through the use of natural pigments, with an extra high dosage, the chalk paint has a very deep, intense and rich color. The chalk paint is available in all 116 Pure & Original colors. The Classico chalk paint can be applied right away, without a primer.